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“Common Development for a Shared Future”,Goalong Distillery exhibited at the 3rd China-Africa Economic and Trade Expo 2023


The sun is blazing, Changsha welcomes African guests from afar with its warmth. From 29th June to 2nd July, the 3rd China-Africa Economic and Trade Expo was held at Changsha International Convention and Exhibition Center with the theme of "Common Development for a Shared Future". Goalong Distillery exhibited in this conference with a new national style and brought a variety of single malt whiskey products for friends from different countries to try and understand the flavor of whiskey belonging to Liuyang of Hunan.


China-Africa Business Expo is the largest economic and trade cooperation platform under the framework of the Forum on China-Africa Cooperation. The 3rd China-Africa Business Expo is co-organized by the People's Government of Hunan Province and the Ministry of Commerce, and is one of the most important exchange activities between China and African countries in the field of economic and trade this year. China-Africa Economic and Trade Expo is an important mechanism for China-Africa economic and trade cooperation and an important window for local economic and trade cooperation with Africa, which is of great significance for China to promote high-level opening up and build a new development pattern. Through this expo, we will have the opportunity to communicate deeply with government officials, entrepreneurs and economic and trade professionals from both China and Africa to discuss cooperation opportunities and further strengthen the economic and trade ties between China and Africa. We will take this opportunity to showcase the brand power, product features and innovative strength of Goalong Spirits Group, and inject new vitality into China-Africa economic and trade cooperation.


(Friends of foreign enterprises visited the booth of Goalong Distillery to reached cooperation)


(Leaders from governments, commercial bureaus and enterprise association visited the Goalong Distillery booth and tasted Goalong whiskey products)

In order to ensure the best result of this exhibition, Goalong Distillery has prepared well in advance. We showcased our product range and process features in all aspects, introducing our unique distilling process and whiskey culture to our customers and partners. At the same time, we also actively understand the needs and trends of the Central African market and provide personalized whiskey products according to the taste preferences of different regions to meet the needs of consumers. During the exhibition, Goalong single malt whiskey received many suggestions and opinions, which provided important help for future product production and process control.


On 1st July, we had the honor to participate in Hunan's special matchmaking meeting for African products and tourism. As one of the series of activities held by Hunan Government, this matchmaking meeting aims to strengthen the economic and trade cooperation between Hunan and African countries, and promote the exchange and cooperation between the two sides in the fields of product trade and tourism. Mr.Alan , the founder of Goalong Group, and Ms Joanna, the head of foreign trade of Goalong Group, represented Goalong Group to attend the meeting with Chinese whiskey products rich in local characteristics of Liuyang, seeking partners with African market and exploring new business opportunities together.


The China (Changsha)-Africa Economic and Trade Matchmaking Conference is an important platform for both China and Africa. In this matchmaking meeting, the foreign trade and commercial staff of Goalong Group had friendly exchanges with African business associations and African enterprises, showcased our brand image and product advantages, discussed cooperation opportunities with entrepreneurs and partners from Africa, and promoted the further development of China-Africa economic and trade cooperation.


With whiskey as the medium, to build a bridge of mutual understanding and cooperation, As a Chinese company, the Goalong Distillery Group is actively responding to the "the Belt and Road" initiative and contributing its wisdom and strength to the cooperation between China and Africa to showcase the special flavor of Chinese whiskey. Participating in the China-Africa Business and Trade Expo is an important milestone for Goalong Distillery. We will adhere to the concept of quality first and fully demonstrate the unique charm and advantages of Hunan whiskey in China. We will actively seek to match with Chinese and African enterprises and partners, explore common business opportunities, and promote cultural exchanges between China and Africa. We also look forward to meeting more like-minded enterprises and partners through this fair, exploring new opportunities for whiskey industry development with experts from the whiskey industry at home and abroad, friends from all walks of life in China and Africa, working together to promote the prosperity of the international spirits industry in China and Africa, and creating a bright future for China-Africa economic and trade cooperation!